HESTIA WAS CREATED TO ACQUIRE AND GROW EXCEPTIONAL HOSPITALITY BRANDS, EMPOWER WORLD-CLASS MANAGEMENT TEAMS THROUGH INNOVATION, VISION AND EXPERIENCE.
Building a world-class portfolio of premium hospitality brands spanning Michelin-starred restaurants, private members clubs and all-day dining concepts with strategic roll-out plans. Exceptional Hospitality Brands, Empower World-Class Management Teams Through Innovation, Vision and Experience.
© 2026 Hestia Hospitality Ltd
Hestia Have Assembled an Unprecedented
Leadership Team
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ADVISOR TO THE CEO
JUSTIN KING CBE
Justin is currently Chair of Allwyn (Operator of the National Lottery) Chair of Dexters Real Estate.
Prior to this, Justin was the CEO of Sainsbury’s for 10 years, where he led the business through a major turnaround
Justin was a board member of the London Olympic Committee the UK Prime Minister’s Business Advisory Group. Previously Justin held the role of Vice Chairman of Terra Firma. And in 2011 he was awarded a CBE (Commander of the Order of the British Empire)
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PROPERTY DIRECTOR
RICHARD WASSELL
Richard has been involved in commercial property for over 35 years. He established Carter Wassell in 1990, In 2005 Richard formed ‘TwentyRetail’ providing bespoke advice to retail and restaurant brands and commercial players.
Richard was one of the original 4 Board Members that established The People’s Supermarket on Lamb’s Conduit Street. This was to establish an alternative to the Big 6 supermarkets and to provide people who had struggled with drugs and prison, the chance to secure employment.
Richard was one of the first Chairman of the Shop Agents Society. He has also been the Chairman of the Restaurant Property Advisors Society.
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FOUNDER & CEO
ANDREW FISHWICK
Andrew leads the business and commercial strategy for Hestia. He has over 20 years’ experience leading hospitality and culture
He has produced over two dozen West End and Broadway shows, winning Tony Awards, Olivier Awards, Evening Standard Theatre Awards and many more. Andrew returned to the hospitality sector as interim CEO for several organisations which included multi award-winning Michelin Star gastro pub, restaurant groups and hotels.
Andrew is Founder and Chair of SALT, a Non Exec Director of the coffee company All Things Bloom and was a founding Trustee for the charity Home Kitchen.
He was elected as a Fellow of The Royal Society of Arts and holds an MBA and has also been awarded the Freedom of the City of London for services to Business and the Arts.
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STRATEGIC FINANCE DIRECTOR
SIMON JONSSON
Simon has over thirty-five year’s experience in the accountancy profession, including twenty four years as a partner with KPMG LLP.
His background is in M&A , international and family office taxation. He has extensive experience in the food and packaging sectors. Simon is an experienced NED and board advisor. He also has strong CSR credentials, having been a Prince of Wales Ambassador for Socially Responsible Business and an advisory board chair for the BITC Charity.
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ADVISOR TO THE BOARD
TOM KRISTENSEN
Tom has an investment banking background as an Equity Analyst for Linde and Partners in his native Denmark but for the past 15 years, he has worked as a CFO working for hospitality businesses including Rosa’s Thai. He led the finance function alongside the founders for 8 years and exited upon the sale to Private Equity. He later led Ceviche and Andina as CFO then CEO. He is also a co-founder and investor in TipJar, a Fintech business which is now Europe’s largest provider of cashless tipping services.
From 2009 to 2011 Tom was CFO of Plymouth Argyle Football Club where he transformed operations and improved the hospitality offering.
Tom holds an Executive MBA from the Bayes Business School as well as an MSc in Accountancy.
With convergent skill sets and hands-on operational experience.
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CHIEF CREATIVE OFFICER
MARCUS VINTON
Marcus is a seasoned executive with global brand building experience. As Founder, CEO and Chief Creative Officer for some of the most influential agencies in the sector including Publicis, WPP and Spring, Marcus led innovation and strategy for brands such as ICG Hotels and Maybourne Group, Whitbread and Green King, Soho House Group, Birley Group and Diageo. He worked on campaigns for hospitality and F&B giants including Pernod Ricard, Bacardi, Anheuser-Busch InBev, Heineken, Coca-Cola Co, Mars, Cadbury, Kellogg's and Kraft Heinz and Selfridges.
Marcus is a BAFTA and Cannes award-winning creative who has previously founded digital divisions and entertainment platforms for Sky, WPP, Denstu and Publics which he later led as CCO.
Marcus holds a first-class Bachelor of Arts degree with a Masters in Art History and is a Fellow of the Royal Society of Arts.
© 2026 Hestia Hospitality Ltd SS
ADVISOR TO THE BOARD
STEVE SMITH
Steve Smith has spent over thirty years in financial markets, including 27 years at Morgan Stanley. There he worked in the Equity division, as a senior sales executive in European markets and more latterly global markets. He also worked closely with colleagues in Fixed Income and hosted the firm’s flagship macro conference in London. Steve also has thirteen years executive experience as a quorate member of the European Equity Underwriting Committee, overseeing 150 IPOs which the firm led, and countless rights issues and secondary offerings.
Steve is an Economics & Politics graduate from University of York.
Hestia Field a Unique Combination of Creative Flair and Operational Discipline
OUR MISSION:
Hestia was created to acquire and build exceptional hospitality brands, empowering world-class management teams through innovation, vision, and experience.
Management Summary
We are a new generative ecosystem architected to identify and leverage both established and emerging talent. We use metrics and benchmarking to identify and create world class hospitality brands that exude superb conviviality and spirited atmosphere built by the founders around a brilliant product. Hestia safe-guards and supports all investments with centralised HR, operations, sales and marketing, financial oversight, M&A and strategic board-level experience.
© 2026 Hestia Hospitality Ltd What We Believe
We believe that sharing food is one of the most precious and powerful commercial and emotional assets in the world.
Since the beginning of time, hospitality and restaurant culture has produced magical environments that generate conversation and creative ideation.
Hestia believes human connectivity and breaking bread are the canvas and paint for cultural advancement and creative nourishment.
OUR STRATEGY:
To identify, acquire and grow profitable hospitality brands by leveraging our industry network and knowledge as well as our unrivalled growth experience.
The Hestia executive team have opened and operated over 1,000 sites within hospitality and retail and have built circa £5bn worth of business. Unlike many hospitality investment vehicles, the Hestia leadership team are hardwired and have over 35 years’ experience of leading and operating hundreds of enterprises.
OUR OBJECTIVE:
To build a £500m+ premium, global hospitality portfolio with a 10-strong brand portfolio within 5 years
Our team have developed and deployed brand building for Fortune 500 hospitality companies. Projects include some of the world’s largest and most respected organisations, from niche luxury groups to mass market FMCG food distribution conglomerates. Hestia flex both commercial and creative delivery, drawing upon the experience and insights of our executive team with deep proven hands-on hospitality and commercial brand building experience.
OVERVIEWHestia Field a Unique Combination of Creative Flair and Operational Discipline
OPERATIONS:
Led by the exceptional Hestia operations team, with the support of an extended external advisory network, the Hestia brand portfolio will be supported and advised by one of the most experienced operators in the industry.
PROPERTY
Full property services for prospects and partners — identification, due diligence and legal completion managed through relationships with the best landlords and agents, led by Richard Wassell.
BRAND BUILDING:
The Executives in Hestia are renowned for creating unique brand profiles, liaising directly with creative-led owner-operators to identify unique culinary differentials and architectural aesthetic. The centralised accelerator also masterminds all digital communications and marketing.
DATA AND TECHNOLOGY
Hestia data will harvest customer profiles and behavioural data sets to cross-pollinate community through our own eco-system and culture to monetise and hone service and occupancy.
HESTIA INNOVATES:
The Hestia Innovator function delivers unique and unparalleled internal sector creativity and strategic planning to accelerate and advance all portfolio brands. Deep experience across high-end restaurants, hotels, bars, retail, property, finance, law, marketing, brand collaborations and HR.
HESTIA INNOVATES
The Hestia Accelerator function drives scaling metrics and brand uptake. Central operations act as a collaborative partner to exchange ideas, acumens and key commercial understandings for our portfolio
UNIQUE OPERATIONAL EXPERIENCE
Hestia field an agile Executive team with global experience leading, advising and growing businesses across the leisure and hospitality sectors. Most importantly, Hestia is led by proven Restaurateurs, strategic Marketers and Brand Builders. An operator-led business delivering operational excellence and profits for investors and stakeholders.
SUSTAINABILITY
Hestia recognise the increasing importance of ESG governance across our hospitality portfolio. We deploy best practice to create resource-efficient ‘end to end’ supply chain accountability models from provenance, processing, construction, operation, maintenance, renovation and transport.
CENTRALISED TEAM DELIVERY
Hestia has been designed with a central resource structure, to align governance and operational services that many hospitality brands cannot afford or do not know how to integrate to create synergies and operational cost efficiencies. We support throughout the growth pathway with the ability to utilise our exceptional Board experience.
© 2026 Hestia Hospitality Ltd